SEO For The Gambling Industry

Webpositionexpert are a small group of qualified and accredited SEOs who specialize in the optimization of online gambling industry websites since 2004.

We will only work with one type of gambling website at a time to avoid any conflict of interest and with 10 years of online gambling industry experience we know both the pros and the cons when it comes to optimizing gambling sites for the Search Engines.

At Webpositionexpert we deal only with gambling industry leaders, we never deal with the 'fly by night' characters who have plagued the industry in the past. Our portfolio of clients includes Top Sportsbooks, Casinos, Poker Sites and Horseracing Websites in the United States, Canada and Europe.

There are many restrictions when it comes to promoting gambling websites on the web, it can be extremely frustrating time consuming and difficult to promote your site on the web, but with our extensive experience in the gambling arena we not only take away all the difficulties, we maximize your websites potential online by

  • Improving your position in the Search Engines, providing positive exposure
  • Maximizing traffic to your gambling site
  • Imcreasing player conversion rates
  • Increasing turnover

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    Our SEO Services

    At Webpositionexpert we employ a variety of optimization processes to ensure that your website is more accessible and appealing and by making it more visible online. Some people achieve a top 10 placement in major search engines and yet fail to get genuine results. Other’s who achieve top 10 placements experience high quality traffic that results in major success. What is the difference? Our process is unmatched in "knowing" not guessing about the online behavior of your ideal target audience.

     

    How Do We Do It?

    The human audience are really interested in what is actually in the body of each of your web pages

    The search engines are also interested in on page factors but they also look at off page factors –

    Due to the ease with which on-page factors can be manipulated search engines now place more weight on so called off-page factors.

    Probably the most important of these criteria are the quantity (and quality) of inbound links using anchor text containing your target keywords. These should come from pages covering similar topics, preferably from large, long established authority sites.

     

    Linking

    Inbound links are the single most important factor when it comes to ranking well on Google. However this is a very time consuming and often confusing business. Who should you get to link to your website? How do you persuade them to link to you? How do you persuade them to link to you on a permanent basis? What are the pitfalls if you do not perform your linking strategy correctly?

    Inbound links are used by the major search engines to rank your website’s importance and relevance and account for approximately 80-90% of how a search engine ranks your website and where you appear in their results pages.

    We employ a number of different methods to gain inbound links to your website.

    We use a variety of ways to get relevant and authoritative websites to link to you using the keyword text that your audience is utilizing on the search engines these include

  • Press releases
  • Blog comments
  • Articles about your site (including a casino gambling theme)
  • Reviews of your website from external sources.
  • Article syndication
  • Web 2.0 submission
  • Directory submission
  • Blog Authoring & Commenting
  • Web 2.0 / Social Networking Optimisation

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    SEO Resources

    SEO Books - recommended SEO books and manuals.

    SEO Tools & Software - recommended SEO tools and software to help optimise websites.