Pay Per Click Advertising
Pay per click advertising (PPC) has become an integrated part of search engine optimization. They are all based on the auction principle. You make a bid for certain keywords or keyphrases, and the amount decides the ranking of your advertisement.
When someone searches using the phrase that you have selected, an advertisement will appear with your URL on it. Pay Per Click Advertising can be a minefield to anybody without experience in the field of Search Engine Optimization.
Pay Per Click Advertising as it is otherwise known, is a service provided by the major search engines (mainly Google and Overture) who provide your details to other search engines such as MSN, Yahoo and Lycos.
There are some other notable search engines that we utilize, depending upon the nature of the website that we are optimizing.
However there are some extremely important factors to be taken into consideration –
What search engines do you want to use?
What keyphrases will you select?
What is your budget per click?
How often will you check to see how well your campaign is doing?
Who will write your online advertisements?
What content do you want in the ads?
How will you check your Click Through Ratio?
We have extensive Pay Per Click experience that we can utilize as part of your total SEO campaign.
We are not going to tell you that we are going to submit you to the top 100 pay per click search engines or even the top 10.
We select only the top 2 or 3 search engines for your particular website any more would be a waste of your money and our time.
Paid advertising has a number of advantages when combined with search engine optimization-
You can work with a specific budget.
If the search engines change their algorithms your PPC adverts are not affected.
You can work with multiple keyphrases simultaneously
If a phrase is not working for you it can be removed at no cost.
New phrases may be added at no additional cost
Their is full reporting so an analysis can be made of what is working best for you
You have guaranteed inclusion into the search engines that you utilize PPC within
With Pay Per Click you can see immediate results from your advertising campaign!
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